Discovering the Self and Others: The Rise of Every, the AI-Assisted App by Hungryroot's Founder

Samuel David

2023-10-08

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Ben McKean, best known for his role as the CEO and founder of popular grocery delivery service Hungryroot, has embarked on a new venture. It is an app called Every, which integrates AI technology to foster self-discovery and improve human connections.

Every is a novel initiative that uses AI to design psychologically engaging games. These games, like the introductory "Inner Odyssey," encourage users to delve into a journey of self-introspection. The player selects an image that encapsulates a destination they wish to explore, with the adventure unfolding through a sequence of thought-provoking questions. The AI-powered tool then illustrates how other users responded to the same prompts, fostering a sense of universality and connection.

One of the unique facets of this app is its integration into the social and professional realms. As the user interacts, the app identifies similarities with their contacts, making it simpler to identify shared interests and form connections. McKean believes this could be instrumental in fostering bonds within offices and teams, given the prevalence of disconnectedness in the corporate world. However, in such scenarios, the app would need to be modified to incorporate fewer personal inquiries.

The AI technology used by Every is an impressive blend of OpenAI's GPT-3 and Midjourney. The AI generates the games in their entirety, while the images accompanying the game's queries are concocted using Midjourney. The creators have chosen a daily theme for the games; workday games focus on career matters, while weekend ones encourage family bonding and self-reflection on philosophy.

Conclusively, Every is an ambitious venture that has emerged in a time of global disconnectedness. It offers individuals a safe space for self-discovery and paves the way for meaningful communication. McKean's project is currently operating as a non-profit with the objective of adding value to its users' lives. However, if the response is positive, the door remains open for investor backing and potentially scaling it as a large-scale enterprise. The arrival of Every is a testament to McKean's innovative thinking and his relentless pursuit of using technology as a catalyst for enhancing human connection and personal development.

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