Unity's New Pricing Strategy Sparks Controversy Among Developers

Samuel David


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Unity has issued statements to address concerns about its recent changes to the Unity Engine business model. The company acknowledged a price increase, but noted the changes will primarily affect successful game developers exceeding certain revenue thresholds. Lesser-known developers growing their audience will not be charged. Charges will only apply to new game installs from 2024 onwards and the method for determining an ‘install’ will be based on an undisclosed proprietary data model – with each new installation on a device incurring a fee. Unity also failed to detail its strategy for avoiding fees on pirated games or fraudulent installs. The company's updated FAQ noted that charity games and bundles will not incur fees. However, game demos and early access games will be charged.